Some economy airlines provide cheap flights which are made possible by removing features like first-class seating and business class seating sections. These airlines are vying for clients against the higher priced airlines. The competition over clients began during the 1970’s when deregulation was introduced. With the adoption of new policies and practices, the flight sector was forced to adapt to the rigors of competition.
- Deregulation and lower airfares
Before the policy of deregulation in the airline industry of America, the purchase price of tickets and the paths that airlines could fly was restricted. But without limitations on routes and pricing, competition between the airlines started to develop.
- Cheap flights and bargains
Airlines that specialized in providing bargain-priced airfares and higher quality flights started to recognize a new market. Customers who appreciated the speed and convenience of air travel were prepared to compromise some amenities to save money. The deal travel airlines recognized that a new sort of client who was focused on coming quickly at a destination in the cheapest possible cost. Such customers did not need first-class seating or additional comforts.
- Customer satisfaction
Such customers were satisfied to arrive quickly and safely at their destination. They were eager to travel without additional luxuries if the lack of conveniences made air travel affordable. The deal price drivers recognized that a growing market in serving these clients. The airlines claimed their traditional first-class and economy class seating distinctions but noticed that the deal price airlines were growing and flourishing. The traditional airlines feared they were becoming outmoded and conservative.
- Copying the success of low prices
The traditional airlines responded by copying the successful strategies of the deal airlines. Because of this, all the airlines started lowering prices. The traveler who had to make an unexpected emergency trip could afford to travel by airplane. The cheap flights from Canada to India allowed individuals who desired to see relatives or who desired go on holiday to make the trip through air travel. Airplane travel was no longer confined to crises and business travel.
- Airline travel for everyone
Deregulation and competition made aviation for the public a possibility. Since the airlines responded to public demand the purchase price of aviation continued to fall. The airlines were engaged in a battle for passengers. The passengers benefited as they had been the precious commodity that determined the success or failure of this business. As the conventional airlines witnessed the development of the new low-budget airlines, they understood they needed to modernize practices and strategies.
- Appealing to economy air travel
The traditional airlines needed to adopt a new approach whilst preserving their appeal to business and first class travelers. The airlines began offering cheap flights to appeal more to economy-class travelers. The airlines used cheap flights to appeal to consumers looking for low airfares and also to improve their profits by attracting more clients. The prevalence of the cheap flights offered by the other airlines and the following success forced a change in the business.